Volunteers for Youth Justice Branding Questionnaire

Let’s capture your vision and values so that we can help you build a beautiful and lasting brand identity.  Please review and answer the following questions as accurately as possible.  If you have any questions, don’t hesitate to contact us.

Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds.  It corresponds to the intent behind the branding and the way a company does the following—all to cultivate a certain image in consumers’ minds:

  • Chooses its name
  • Designs its logo
  • Uses colors, shapes, and other visual elements in its products and promotions
  • Crafts the language in its advertisements
  • Trains employees to interact with customers
  • (Are there are other non-profit brands you admire?)