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Do you have a current brand identity?
What do you like about your current brand identity?
What don't you like about your current brand identity?
What are your brand's values?
How would you describe your business to a friend?
Can you name a few examples of brands you admire?
Are there any particular adjectives you people to associate with your brand?
Where do you see your brand in 10 years?
Who exactly is your ideal client?
Who are your direct competitors?
What are you ideal customers' biggest pain points?
Are there any audiences you aren't currently reaching that you want to reach with your brand?
Are there any specific colors that are required to be in the new brand?
Fell free to use this space for any additional questions or comments you would like us to know!