Destination Marketing: Make the most of mobile

Millennials have the reputation as the tech-savvy and more frequently traveled generation.  92% of Millennials own smartphones and 75% would rather text and spend more time on their phones than all other devices combined.

To successfully market to them, make sure your website is optimized for mobile devices.  In the digital age it is imperative that your website is fast loading, easy to navigate, and has the most pertinent information easily accessible.  This is a race to catch and retain the attention span or your target market.

Millennials are keen on exploring and are more likely to look for inspiration and adventure online.  Pictures and video is the fastest way to tell a story, so create an Instagram account regularly post your best photos regularly.

Showcase a unique view of your city that is not shared by others.  Focus on authenticity and guide them with thoughtful photos through a virtual tour of your favorite things to do and see.

Tell your story where they want to see it… on mobile.

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